The Agency supports manufacturing companies, internationally renowned trade fairs such as Anuga FoodTec and Cibus Tec, and institutional projects of the European Commission, contributing to the promotion of the agri‑food supply chain and technologies for product processing.

Activities include media relations, press office management during trade fairs, organization of opening events, creation of content for commercial brochures, development of PEDs, coordination of national and international press conferences, planning of local events, involvement of chefs, and development of thematic tastings.

These ongoing experiences have made it possible to build deep expertise in storytelling around products, technological innovation, and supply‑chain dynamics. All these activities energize the press office, generate news, create storytelling opportunities, and feed a continuous flow of content to be enhanced through media relations.