The Agency’s professionals select the most suitable media outlets, craft press releases, notes, statements, and editorial materials according to the project’s needs, and manage daily relationships with journalists, editors, and newsroom directors.

The activity includes raising media awareness so they can assess the relevance of the news and decide to explore it further, turning it into a story. The Agency maintains a constant presence with newsrooms, responds to journalists’ requests, coordinates interviews and follow‑ups, monitors coverage, and ensures communication that is consistent with the client’s positioning.

Thanks to a structured approach and an in‑depth understanding of editorial dynamics, the press office helps generate visibility, reputation, and credibility, integrating seamlessly with digital activities and institutional relations to deliver comprehensive communication projects.

FAQ

The agency fee depends on the continuity of the service (monthly retainer or project‑based) and on the type of activities involved. An initial discussion helps define a tailored budget.

The press office manages the daily operational flow (press releases, incoming requests, press monitoring); media relations focus on building and nurturing long‑term relationships with individual journalists. They are complementary activities.

The Digital & Social PR service includes management of digital channels and support to the press office, for complete coverage.

To ensure content that is accurate, verified at the source, and genuinely newsworthy. The communicator represents the client to the press: rigor, transparency, and attention to detail are essential.